Your passion for what you love is the reason you started your business - let's inspire others to feel the same about what you do
Social media is a time-consuming part of marketing. Success on these platforms really depends on feeding it consistently. That can feel quite overwhelming as it perhaps isn't the thing in your business you want to focus on the most. But it is where a lot of your customers/clients are hanging out.
​
So, I love working in a way that makes posting on social media very intentional, thought out and pre-planned. ​
My main focus when we work together is to help you create a strong vision of your branding so we can create a consistent look across your posts and illuminate any confusion about what content you want to create each time.
​
Here is what that process looks like;
Element 1:
Branding
Let's get very intentional with the look of your brand. How do you want it to feel? What do you want it to convey? What do you want your audience to think when you look at it?
​
We will find ways to convey that through your brand colours, fonts and images. If you already have those picked - GREAT! We will use that as a starting point to extract even more out of it.
​
Once we understand the way we want the brand to look it is very easy to repeat that over and over again - saving you time trying to guess each time you want to post.
Element 2:
Storytelling
Now we have the look, let's find the words. When it comes to the sustainability space it can be very doom and gloom - which often times turns people off. Let's inspire others to make a difference (and support your efforts) by telling the story of what you do.
We will find ways to share your success and clearly tell the story of how your products/services help the planet. We will find ways to educate people on your area of expertise, helping create a trusting relationship with you and your audience.
Then once we have found a few key points of conversation, we will create a list of content ideas that you can cycle through, so you aren't left guessing each time you go to post.
.png)
.png)
Element 3:
Strategy
Once we know all of the above it becomes very easy to create a batch of content in a small amount of time.
​
What I like to do is create a month's worth of content in one sitting and then schedule it to slowly post throughout the month. Now this doesn't mean you can just 'set and forget' but what it does do is take the guess work out of what you are going to post AND leave you with more time to interact with your community in these online spaces.
​
Then at the end of the month you can have a look back and see what worked, what you want to re-create, what didn't work and what can be tweaked.
How can I help you?
​
Whether it's creating a strong brand from scratch, refining what you already have, chatting about your existing strategy or creating your content for you, I offer a range of services to help best fit your needs.
You can pick and choose what you need help with most and I will tailor a package to best suit your needs.
​
We will book in a FREE 30-minute chat to discuss your biggest pain points to determine what needs to be focused on.
Services I offer
Branding
Branding inspiration
Branding Package
Content Ideas
-
Images that express the feeling you want to convey to your audience through your content
-
Font and colour inspiration
-
Content graphic layout inspiration
-
Final inspiration board
-
Your unique brand colours and fonts
-
Business logo
-
Custom content graphic templates​
-
Content list with a wide range of prompts so you will never run out of ideas of what to post.
Having content go viral and amas a huge following doesn't have to be the goal to have a successful business. That can be hard to achieve and maintain.
​
We can simply focus on increasing the engagement of whatever audience you already have and grow in a way that feels good to you.
​
We will focus on your unique goals to inspire your content creation strategy and the metrics you want to achieve.
​
Time to block out the noise of "you need to do this or that to grow." You are allowed to show up in your own corner of the internet in a way that feels good to you - that way you will find those who align with you and want to support you.
"Before we used Bethany's services, we were struggling with our social media. We did not have the skills or time to make it an effective way of communicating with clients. Our social at that time probably reflected more negatively on us as a community organisation, rather than positively.
​
After working with Bethany, we have seen a greater awareness of the Ballarat Repair Cafe and understanding of what we do, combined with a sustained increase in the number of clients.
​
If you are thinking of getting help, it is definitely something I would recommend. Whether you think you are already an expert or don't know a lot about social media, getting some independent creative advice is a good idea. Engaging someone to do your socials, saves you time and energy, so you can focus on parts of running a community organisation.
​
Beth has been a joy to work with and has quietly made a big change to our organisations profile with our clients and across the community. Not only does she keep our socials up to date and looking very professional, but she also took the time to get to know our business, understand how we work and what our values and priorities are. She works in a very collaborative manner and has brought new ideas and communications strategies that we had not considered, Bethany's work is creative, on message and always delivered promptly and accurately.
Clare - Ballarat Repair Cafe
If you are ready to start working together or want to find out more get in touch to book in a FREE 30 min Discovery Session.
​
We will discuss your goals and what you need help with most when it comes to creating your content.
​
I look forward to hearing from you soon and help you grow your efforts to make this work a better place!